"People don’t buy things because of what they do, but what they do for them"
It takes big and small projects to make a business tick. For our clients, we know the difference is in the detail, no matter the size of what we are doing, and we always aim to get that detail right. That’s why, when we were approached to help develop video segments to build excitement in two of Peugeot’s key models, we said yes. However, we knew that the project brief wasn’t good enough for the brand, so we changed it. We presented back not what they had strictly asked for but what we knew would engage customers more.
You see, we know that whilst having a professional present the key features of a car, or any product for that matter, could be good, we know it doesn’t engage people. Let’s face it, people don’t buy things because of what they do, but what they do for them. Yet, a person in a video hasn’t met the person watching… so there lies the problem..
The solution? Well for a start, make the videos feel rich and warm. The person presenting needs to be someone the customer base can associate with and talk from personal experience and the videos need to tell a story. Its not about what the features do but what it does for that person…. only then can we make a difference. Does it cost more? A little, but isn’t it worth it if you know they will engage more of your prospective customers?